Love-5

From Hedge, with LOVE-LOVE

From Hedge, with LOVE-LOVE

LOVE-LOVE. That’s the score when the tennis match starts. It’s fair. It’s even. Someone will win; someone will lose. . But what if we decided to let go of the pressure to win and simply enjoyed playing--like we all did as children? . One theory on the origins of “love” in tennis comes from the notion that, at the start of a match, when the scores are zero, the players still have “love for each other.” . Perhaps we could aim for something different; something bigger. What if we flip the match and instead end with Love-Love? . As we...

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Off We Go!

Off We Go!

Happy New Year! We hope your January is starting off well. For our team here at Hedge, this month is crazy! We are packing up and heading to sunny Orlando for the annual golf bonanza they call the PGA Show. Next week we will be debuting our 2018 collection to the trade and meeting with country clubs and golf media over three intense days (our booth number is 4691, btw)....we will NOT see the sun. Here's a sneak peek at our sketches of a few forthcoming spring items. The PGA Show is where we find crazy cool new golf stuff...

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Follow The Rules

Follow The Rules

The LPGA issued a more conservative dress code for female golfers recently. Below is the updated policy: 1. Racerback with a mock or regular collar are allowed (no collar = no racerback). 2. Plunging necklines are NOT allowed. 3. Leggings, unless under a skort or shorts, are NOT allowed. 4. Length of skirt, skort, and shorts MUST be long enough to not see your bottom area (even if covered by under shorts) at any time, standing or bent over. 5. Appropriate attire should be worn to pro-am parties. You should be dressing yourself to present a professional image. Unless otherwise...

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Purple Reign

Purple Reign

Thursday is my favorite day. It's not because it's close to Friday; it's not because I enjoy planning my family events and social plans for the weekend. It's because I look forward to the Thursday Styles section in the New York Times. This thoughtfully curated collection of fashion commentary always relates to my life and my business. I sit and eat my avocado toast with a slice of tomato, my already-cold coffee and try to chug the entire carafe of water in front of me while carefully scanning each page. It is in this very section that The New York...

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Old School Tennis Will Never Go Out Of Style

Old School Tennis Will Never Go Out Of Style

THE HISTORY OF TENNIS IN BRIDGEHAMPTON, NEW YORK by Julia Douglas What may be considered old, is definitely new again; as is the cycle of life....and may great traditions never end. CHAPTER ONE: THE TRIPLE CROWN My love affair with tennis began in the 1950’s at a family club in Bridgehampton. There was no dress code; we girls played in bright colored corduroy shorts and liberty cotton blouses. We all wore white Ked sneakers. I was low man on the totem pole so I often didn’t play in the team matches against other Hampton clubs.  As I watched the better more...

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Wimbledon Ramp Up: Interview with Grand Slam Tennis Tours, Kyle Ross

Wimbledon Ramp Up: Interview with Grand Slam Tennis Tours, Kyle Ross

Back in September, Grand Slam Tennis Tours invited Hedge to be their official apparel partner at Wimbledon 2017. We were delighted, said yes, and have since had a wonderful time getting to know them. We are very much looking forward to working with them. We have outfitted the staff at the hospitality house on Wimbledon grounds and will have a pop-up shop there for the two weeks. Come and visit! 85 Home Park Road, Wimbledon. Here's a link to their site to learn more about the amazing experiences they can provide for tennis lovers. http://www.grandslamtennistours.com/gstt-experience/# HEDGE: Can you describe your...

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