The LPGA issued a more conservative dress code for female golfers recently. Below is the updated policy:
To put it simply, we love to play golf. Because of our love for this sport, we have to operate in some very conservative environments that on any given day are laden with testosterone. This shouldn’t mean that we have to dress like a man to feel like we belong. I want to play my favorite sport and wear what makes me feel confident, that I can move in. I don’t want to be judged by what I’m wearing, or even spend two seconds on the course preoccupied by what some men might think of what I’m wearing instead of focusing on the ball. I’d like to be judged by how I play and my character on the course.
The problem is this: women do not have enough options for what to wear when they play golf. That is why we started Hedge. There’s virtually nowhere to shop for this niche sport. Good luck at your pro-shop, 90% have MALE buyers there who have no clue what women are looking for. They just buy the girly version of what men are wearing and slap a club logo on it. Trust me when I say, we do not want to look like men. And we know men don’t want us to look like them. But we’re not trying to distract men by dressing differently or by wearing form fitting, short clothes. We’re trying to be comfortable and retain a modicum of self expression. At Hedge, our solution is follow the rules because we love the game.... but maybe just bend them a little....and into an hourglass shape.
Amen! And Thanks for creating beautiful, stylishly feminine, functionally sporty, high quality golf attire for women.